Atout France: How to work with bloggers

At World Travel Market I had the pleasure of being invited by Kash (@budgettraveller) to speak as a panelist at the Atout France Tourism stand on Wednesday, where we answered volleys of questions from tourism industry professionals on how to work with bloggers.

Seemed like we did a pretty decent job in answering their queries and even quelled many myths and much reluctance in appreciating the value and ROI of the travel blogging industry.

Alastair McKenzie from Travelllll.com has kindly made a recording of the entire proceeding, which lasted for an hour – an hour’s worth of solid advice, tested theories, experienced opinion and diligent observations, devoted to travel bloggers and industry professionals alike.

The panel consisted of, from left to right: Cailin O’Neil from Travel Yourself, Kate McCulley aka Adventurous Kate, Kirsten Alana, Katy Stewart who runs Starry-eyed Travels, myself and Kash Bhattacharya.